With the BlogHer conference less than a month away, the big questions are, How to make myself stand out in a crowd of more than 4,500 women? How to show that I’m SERIOUS about this site?
At my first BlogHer in 2010, I learned that bloggers at social media conferences trade business cards specifically produced for their blogs. For people with a “day job”, handing out their employer’s business card makes no sense. I mean, would you want your boss to see Mommy Wants Vodka in your inbox? Online companies like Moo, and printers in your community make blog card production affordable and easy.
Year 2, I was ready with blogcards in hand (above). The reverse features my pic and contact info.
This year, with ideas gleaned from the Net, I’ll be toting a custom iPhone cover with TheNotMom.com logo. Google offered several online vendors that require no minimum order. I chose Zazzle.
Although it’s produced by Speck, the new cover isn’t half as protective as the Speck case I already had. Ah well. The price of fame.
Big anxiety now? Waiting for my NotMom.com Tshirt to arrive. (A dual prayer: PLEASE let it look nice! PLEASE let it fit!).
This time, the vendor I chose was Customized Girl because I really wanted a V neckline. The shirt is white with the logo on the front. Text on the upper back has the secondary tagline:
“If you don’t have kids, you look at the world differently.”
The first blogger I ever met with a logo T was the owner of Girlfriendology.com. When I saw her through the crowd at a 2008 Podcamp, I remember being SO impressed, thinking her website must be huge. Now, I know that Girlfriendology was quite young then, and she was eager to find readers and sponsors to grow. That’s the space I’m in, so it must be T-shirt time.
I’ll only wear it once during the conference, perhaps at a networking party. “Normal” clothes are a better idea during my panel presentation, in case professional photographers capture the moment. As a speaker, I don’t want to stand out in a bad way for being too casual, or commercial.
Finally, depending on design costs, I’m also considering promotional stickers or buttons. In 2011, I met a surprising number of bloggers (well, surprising to me) liberally distributing them. A few even gave away temporary tattoos. Recipients wore stickers and buttons on their clothes and messenger bags, but I’m told the real compliment is to see your sticker on someone’s laptop. That thing ain’t going away anytime soon.
Ya gotta spend money to make money, they say. The challenge is to spend smart.