By Laura LaVoie
I had some other ideas about the topic I’d choose for this week’s post when I was stopped in my tracks by the following email message:
My name is Ken [last name removed to protect the innocent…or ignorant], owner of [a website about nannies]. My site covers just about all home care needs, from nannies and sitters to senior care and even housekeeping, etc. I’m hoping to find guest blogging opportunities with sites like yours, and will provide articles that will inform and entertain your readers while gaining some additional exposure for [my website about nannies] through a short article by-line link.
I know you are busy, so please let me know if there’s anything that I can do to make the guest blogging experience easier for you. I’d love to give it a shot if you are game.
Thank you for your time and consideration!”
The best part? Ken’s subject line was “Article Submission – The NotMom”. Even if he never researched our site at all, apparently he never stopped to think about the meaning of what he was typing. Not. Mom.In fact, I thought maybe if he targeted his email to acknowledge that our needs might lie only within the other aspects of his site, I might have considered his request. Some NotMoms may have a need for senior care assistance or light housekeeping services. Instead, he shared links to his other guest posts that were clearly marketed toward Moms.
This is precisely the reason that a site like The NotMom is needed. There are so many Mommybloggers online that advertisers feel comfortable targeting the with-children demographic while ignoring ours. We need a zillion products and services, too, but nannies aren’t on the list.
Part of me wanted to respond like The Bloggess, my favorite irreverent blogger who happens to be a Mom. She sends a photo of Wil Wheaton collating papers to advertisers who don’t seem to get what her website it about. Good stuff.
Let me take this opportunity to describe to Ken and other businessowners who want to target The NotMom who we are. We are a solid and growing female demographic that doesn’t include parents. Even so, many of our readers do have children in our lives and they buy toys or kids’ clothes once in a while. As a general rule, we encourage you to target our site to promote the following products or services:
Almost anything, except products specifically for mothers or childrearing.
See? It really isn’t that hard. If you’re trying to reach Moms, this isn’t the place.
(Wheaton image credit: The Bloggess)