Harvard University has proclaimed that childless households are now the norm across the U.S. For good or bad, you and I are part of history.
Researcher George Masnick Fellow summed it up this way: “The increase in households without children surpassed the 5.3 million growth of households with children by a considerable margin.”
Reduced to cold numbers, America’s growing demographic of homes without kids in them shows a wave of societal change generally happening under the radar.
Harvard likes stats:
“In 1960, almost half of all households were families with children under 18. Since then, the number has fallen to under 30 percent. By definition, the declining share of family households with children exists because households without children have increased more rapidly.”
“Women who were 25 in 1960 ended their childbearing years in the mid 1980s with only 8.5 percent of them remaining childless.
“Women born in 1960 finished childbearing in 2010 with nearly twice as many of them childless (16.3 percent).”
How long will it take merchandisers and advertisers to see the people behind the numbers?
(Image Credit: Richmond Metropolitan Convention & Visitors Bureau, Church Hill VA. Church Hill has been listed as a Top 10 area for childless adults.)