I was recently approached by a by-chance NotMom in Kansas who is exploring her blogging options. In that capacity, she has newfound realization of how very Mom-centered the Internet and many blogging agencies and groups can be. She’s a creative soul who’s now considering joining TheNotMom.com Advisory Board. I really hope she does.
I enjoyed an hourlong telephone conversation with this woman, sharing stories and tips that made me appreciate anew how the “square peg” position many of us share can lead to an entrepreneurial new world. Obviously, this site represents my own response to the Mom-web, and since it launched last May I’ve heard fascinating stories from others who have stepped out in NotMom faith.
- After 15 years working as a speech pathologist, Kelly started her own travel agency for child-free adults last year, one of the first in the U.S. In this line of work, “child-free” can include honeymooners, empty nesters, singles and others looking for a getaway just for grown-ups.
- Have you ever used a professional organizer or bought a book to get a handle on your clutter or room design and decor? Most are focused on managing the issues of “traditional” households, or, as Lori puts it: “2.3 kids, a 3,000 sq. ft. home and a middle class existence”. She began an organizing business and blog that specializes in smaller, childless spaces.
- I told an accountant friend about a NotMom who reached out on our Facebook page to share frustration with the many financial aid programs that are limited to single parents, disabled parents and families. Now my friend, who is an adoptive Mom, just might begin to address the unique financial planning needs of households without children.
Some business folk will say such enterprises make sense because adults without children probably have more discretionary dollars to spend than their parental counterparts. Well, yes, but there’s more to the story.
In February, the National Association of Women Business Owners (NAWBO) surveyed its members and found that “even in these tough economic times, women entrepreneurs are optimistic about business opportunities for the year ahead.” Add in the joy that comes from turning frustration into a business plan, and the result is Girl.On.Fire.
NotMom business owners targeting that niche “get” their clients immediately, understanding that they really do see the world a bit differently than the norm. It’s not just business; it’s personal.