“Amazing” is a word easily thrown about these days, but honestly, isn’t the capacity for social media to connect women together around the world…amazing? Moms of various stripes seemed to get the idea right away, sharing parenting tips and products. I love the outspoken women who post strategies to combat Mommy stress, like actress Felicity Huffman who makes recipes for alcoholic drinks a mainstay of her site, What the Flicka?.
Of course, from playgrounds to PTA to Sunday school, Moms have rarely had to look very hard to find ways to connect with their peers. I believe it’s NotMoms and the trying-to-be Moms who’ve gained unprecedented connections from the world wide web, and I’m glad to be a part of it.
First came websites, then blogs, and now social media in a what seems to be a new format every month. The challenge is to be as ubiquitous as today’s digital environments. Translation: Meet people where they are.
Professional marketers know they’ve got to be “everywhere” to reach target audiences. It’s not enough to have a Facebook page, for example, because there are oodles of people active online who might not be there. The rules for big brands are true for individuals, too.
It’s not as easy as it sounds, of course. I often say that no one ever admits that Twitter is hard to get the hang of. (But once you do, you may love it as much as the rest of us.)
In 2013, TheNotMom is (trying to be) active on Pinterest and YouTube, and like I said, it ain’t easy. Not easy to learn all the tricks involved, not easy to attract followers. The good news is that TheNotMom, and so many other sites for by-choice and by-choice women without children, are waiting in cyberspace to be discovered by women like you.
It’s fun to read and lurk, but I hope you’ll do more. Share your opinions and comments, videos and favorite links here and elsewhere. Our online connections can’t thrive without them.