By Laura LaVoie
This post began in my head at a gathering of pet-bloggers, many of whom brought their pets with them, isn’t the kind of thing you get to attend every day. I enjoyed the 2017 BlogPaws conference in Myrtle Beach. I was lucky to be there, thanks to its co-founder Yvonne DiVita, and I learned some nifty stuff. But, I was often struck by the difference between my fellow attendees and myself.
They all had one thing in common: they blog about pets. It could be a specific breed, their own pets, pet training, pet rescue, or something else, but there was a singluar subject tied them all together.
Then there was me.
Writing for a blog for women without children, I’ve certainly contributed my share of pet-related posts, and we know that adults without children are more likely to have a pet. Of course, pets are not the specific focus of this blog, but just one of many facets of living our lives in a Mom-centric world, which is our focus.
Over and over again, BlogPaws speakers talked about defining your audience. I got to thinking about how we defined NotMoms. And, more importantly, what NotMoms are looking for when they land on our site from their Google search or a link from social media.
At its core, The NotMom is a website for women by women, and specifically for women without children. Though we do have some Moms (hi mom) who read this blog, mothers are not our audience. For us, there are two primary audiences:
- By Choice
- By Chance
In many cases, our topics are often about the spaces where these two demographics come together. Why? Because research on By Choice women is really in its infancy, no pun intended. So often, when it comes to demographics and statistics, we’re all lumped together anyway. Regardless of how we arrived at where we are, ultimately, we share the same societal positioning as women without children.
By Chance women older than I am have told me several times that once they were able to process their grief of not being able to have children, they began to embrace the life they have rather than focus on the life they didn’t.
By choice women, like myself, have shared that they are sometimes frustrated by the “mean girl” attitudes that happen on other Childfree By Choice websites. The NotMom is not that kind of organization. There’s no reason to be condescending to Moms, nor to each other. At least, not here.
Lastly, I remember the directive by one memorable conference speaker who even suggested that we bloggers (the collective we) not shy away from polarizing our audience. I didn’t have a chance to dig into what she meant by that exactly, but to my mind, The NotMom came equipped with a pre-polarized audience so…mission accomplished?
Which leads me to the purpose of this post.
We want to learn from you, our audience, what you like most about The NotMom as a blog, as a gathering place online and off, as a megaphone, and as a resource for your distinctive lifestyle.
What can we improve? What subjects should we talk about that are relevant to your life right now? What features or services should we provide? There are changes afoot at The NotMom. Longtime reader or first-time friend, your feedback is important and we are always thankful to get it.
Tell us, how do you define The NotMom audience and its needs?