SO many women without children have children they love in their lives, and most commonly, it’s nieces and nephews. Melanie Notkin believes “aunthood is a gift”, and five years ago she created Auntie’s Day to celebrate it. In 2013, the big day is Sunday, July 28. If you choose to drop hints for a gift or card, so be it. Consider planning some one-on-one funtime with the kids that day, too. There’s still time.
Melanie was an early online voice earnestly sharing experiences as a by-chance NotMom. I discovered her soon after she began promoting the concept of PANKS (Professional Aunts No Kids) when she became an aunt in 2001. Aunthood suited her, and a spidey marketing sense said the time and dollars she happily spent on them added up. Why wasn’t Madison Avenue — or anyone else — paying attention?
In 2008, Melanie launched Savvy Auntie, and later, a Savvy Auntie book promoted as “the ultimate guide for cool aunts, great-aunts, godmothers, and all women who love kids.” And if aunts have their own website, shouldn’t they have their own day?
I’m an aunt (by marriage) and a godmother who’s called “aunt”, and more than that, I had an aunt who “saved” me during stretches of family drama in my childhood. She was the fun aunt everyone needs, who believes you set the stars in the sky. She’s in assisted living now, and I’m her power of attorney. happy to help her in any way. Can’t wait to let her know she has a holiday.