Anticipation is one of the best things about life, isn’t it? I’ve been full of the stuff waiting for it to be time for BlogHer, and now that it’s here, I’m anxious and excited. Every year I wonder how it will hold up to the bouncing-in-my-seat wigged out state I rev up to. And yet, somehow, it has. Three years in a row.
Soon after I started blogging in 2007, I heard about this female onslaught of bloggers, geeks and crew. Of course, I had to check it out…and fell in love. It’s 2 days conference, plus however long you can afford to hang around the host city. This year, it’s Manhattan, the original $$$$ city.)
In 2011 at the biggie conference, I think my most memorable moment was hearing from journalist Carol Jenkins about the work of the Women’s Media Center. At my first BlogHer, soon after it became clear that Word Press rules above all other blog formats,I learned to be more open to learning about new people and new ideas. Beyond the blogosphere, I mean.
This time around, the BlogHer team invited me to speak and represent The NotMom sisterhood. The session on Friday afternoon (Aug 3) is called Table for One, a reference to the Net’s smaller niche audiences. I’m looking forward to the kind of sharing that comes when like-minded folks collide.
It’s not that we don’t know why brands and advertisers gravitate toward the multitudes of “Mommybloggers”, we’re firing up strategies to show them it could be a costly mistake to ignore –or at the very least, to overlook — big chunks of the modern female lifestyle.
Live from the 205 – If you have to ask, area code 205 is in Alabama, where Kim Trimble writes about her Gulf Coast life as a young widow and college student.
Bringing Sexy Back Since 1979… – An eclectic, intellectually rich blog by Robin Mills, who writes on a whirl of topics exactly promised in her tagline: “Open to all things and attached to nothing”.
BusyBee – Full of photos and more, Cari Bee writes about her sunny Southern California life and the celebrities and pin-up girls who make her happy.
Not a Mommyblogger in the bunch. I don’t think there’s a Mommy, either.
I’ve always likened the situation to a roast beef dinner. You’re tasked with getting meat, potatoes, carrots and gravy onto a platter in one try. With a powerful lunge, you aim for the roast itself, gambling that at least a few vegetables will be scooped up as well. You’ve saved the most important part, and that’s all that matters, right?
That used to be true. Aim for the mothers of America and every other woman will follow. But now, advertisers have so many more forms of media at their disposal; so many creative ways to shine a special light on smaller, but important markets.
Besides, the Internet has taught the beef gravy how to speak up for itself. Nothing can ever be quite the same again.
If you’re interested in the Table for One presentation, visit this page at BlogHer.com where live-blogging from every 2012 session will be uploaded in a “virtual con” setting. On Twitter, follow the hashtag #BlogHer12.
This is my third BlogHer and the first one where I’ll actually know all of my roommates. Previously, I shared rooms with women I met online at conference-sponosred matchup sites. Four women, 2 double beds. So much learning, swag-getting, networking and partying. My new biz cards are printed, Israeli sandals all set for lots of walking. I’m as ready as I can be, but meditative yoga is a gift, ya know?
More updates to come, but for now, here’s what’s running around my head: