This post is by TheNotMom team writer Laura LaVoie:
Our website recently celebrated its first birthday with the release of the first NotMom infographic and some thoroughly enjoyed adult beverages. I started writing for TheNotMom.com after I was fuming over the prevalence of “Mommy Blogs.”
I had just quit my 15-year career, one that in no way fed my creative soul, and began the journey of being a freelance writer. What I found when I searched writing jobs was the majority of gigs available for women online were Mommy Blog jobs, and I don’t precisely qualify.
At first, I got annoyed. Then I wanted action. Why in the world would Mommies be the only source of women’s voices on the internet? In my determined Googling, I discovered this site. An email and a phone call later, I was writing for the blog. It has been a crazy good year for this freelance writer.
Last week, at a local blogger meet-up, I spoke to Cindy who writes The Reedster Speaks. It turns out that Cindy is both a blogger and a Mom, and while each of these roles define her life in various ways, she has expressed that she is proud to be a woman writing online. Even though I am not a Mom, her recent post about the marginalizing of Mommy Bloggers (strong language warning) made me remember why I wanted to write for a site that understood my specific voice.
I realized that whether we are Moms or not, women are perceived as an advertising commodity.
Do you remember the Old Spice ads from a couple of years ago featuring Isaiah Mustafa? In the commercials a very attractive man commands women to compare their own husbands or partners to him and then, if they don’t live up to a standard, purchase a delightful smelling deodorant to make everything better. Why were these ads for men’s deodorant geared toward women? Because between 85% of consumer decisions are made by women. Whether the product is for babies or men, women are a target for the advertising community.
I’ve often said that I don’t believe that Moms and NotMoms should be pitted against one another on the Internet. It occurred to me that in order to change the way advertisers, and society as a whole, view NotMoms we need to change the way they view women in general.
So, just like Cindy at The Reedster Speaks. I, too, am proud to be a woman writing online.