I was lucky enough to be at BlogHer ‘11 recently – 3,600 women bloggers (and a sprinkling of males) from 5 continents swarming over downtown San Diego. Can I just say that BlogHer ignites a revolutionary fire of estrogen, creativity and entrepreneurship like nothing I’ve ever experienced?
It was TheNotMom’s first new media conference, and may I say, she made quite the entrance. I was loaded with adorably eye-catching blogcards, square with rounded corners, designed by my friend Benjamin. The other side has my contact info.
At a blogging conference, people don’t ask, “What do you do?” Instead, it’s: “What’s your blog about?” or, the deeper insight: “Why do you blog?” Most have business-style cards specifically about their blog. Many women who have a job totally separate from their blog share a card they designed on an affordable site like Moo.
As you’d expect, Moms were well and loudly represented, by blog purpose and brand networks. I didn’t officially track it, but it seemed as though every single woman who read the card looked up at me with the same reaction:
“Good for you!”
I only have you, Dear Reader, to ask, “Is it me, or is that weird?”
Somewhere around the 8th or 9th time it happened, I realized that the NotMom community must surely have much in common with women who suffer miscarriage, rape, and other intensely personal losses. What we share is that we don’t talk about what’s happened very much, and neither does anyone around us.
At the same time, when it does get talked about, it may makes us cry or otherwise uncomfortable. The circle goes round, so we shut up. Result: we feel even more isolated, separate and alone. Classic idiocy.
At BlogHer, I particularly noted comments from women who took a card for TheNotMom.com and excitedly blurted, “I have kids, but my sister/cousin/friend will really like this blog. I’m gonna tell her about it.”
Again, I never heard pity in that comment (made by at least 5 women that I clearly remember), just encouragement and appreciation. It felt really good. Helped me define a goal: NotMoms visiting this site for the first time should have the same knee-jerk response: an ear-to-ear grin with a tinge of “Hell yeah!”. Your suggestions welcome…